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Goodwill is locally focused. As one of the nation's largest and most trusted charities, we use your donation to help support extensive residential and employment programs—turning people into taxpayers right in your own South Central Wisconsin neighborhood.
Goodwill is financially responsible. In fact, Smart Money magazine rated Goodwill Industries among America’s top ten charities because of our wise money management. Eighty-six cents of every dollar you donate is used to power life-changing programs in 14 Wisconsin counties.
Goodwill is for good. At Goodwill of South Central Wisconsin, we don’t help the most people. We simply offer every person the most we can. That means offering personal support services for as long as our members need it: a year, a decade, or a lifetime.
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